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MALIIBU MITCH / "SLIDE" MUSIC VIDEO

DIRECTING / 2D ANIMATION / VISUAL DEVELOPMENT

Overview

Rapper Maliibu Miitch’s sensational collaboration with K-hip-hop powerhouse, Jay Park, for her animated alter egoSailor Goonwith an updated  design in a fun & gritty music video

CLIENT : EONE ENTERTAINMENT
DIRECTOR
CHARCTER DESIGN : ALFIE
2D ANIMATION : CHELSEY THOMAS / ALFIE / DANIEL 
BACKGROUND DESIGN : MINA VELICASTELO
COLOR DESIGN : NICOLA KWIT 
STORYBOARDING : CHELSEY THOMAS

There are dream projects and then there are DREAM projects. NXUS’s collaboration with E One’s premier
artist, Maliibu Miitch, is a dream come true.

Our team was tasked with creating an animation for Maliibu Mittch’s single “Slide Remix” ft. Billboard chart-topping K-Hip-hop star, Jay Park, that combines her uncompromising New York attitude and her playful
personality. Working closely with the Bronx based rapper, NXUS developed an edgy, colorful concept starring her alter ego, Sailor Goon, inspired by pop-culture sensation Sailor Moon, Maliibu’s Asian-Pacific heritage, and drawn using design elements from 1960’s Japanese animation.

Rebooting Sailor Goon’s design from her first appearance in the cover art for Maliibu Miitch’s song “No Filter” from 2021 was the first step in ensuring a distinct and ownable look for the project. [Discuss changes in design here. I would need to speak with the animators to get specifics.] With Maliibu Miitch’s feisty, magical girl, alter ego ready to make a comeback creating a fitting storyline was next.

 

To mirror the rapper’s gritty style the NYC transit system emerged as the backdrop for Sailor Goon’s adventure, as she
fights off treacherous creeps in a late-night battle. As Sailor Goon enters the thick of the conflict she receives aid from the appearance of Jay Park’s Korean bar-spitting and rose-slinging character. Together they protect the peaceful passengers of the subway from violence in an on-screen representation of the solidarity of Asian Americans and Blacks in the wake of rising hate crimes against both communities during the COVID-19 pandemic.

DEVELOPMENT

MMS BG 01
MMS BG 02
MMS CD 03

DEVELOPMENT

MMS CD 02
MMS BG 04
MMS CD 01
MMS BG 03
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