BAKER for Maryland Campaign
Content Creation / Graphic / Motion Design / Website Design / Marketing & Strategy / Video & Audio Editing
Piloting Rushern Baker's 2022 election campaign branding facelift.
When prominent Maryland politician Rushern Baker III took on the challenge of the 2022 gubernatorial election, his campaign needed a visual style that matched his message: clean, straightforward and energetic.
Baker and his running mate, Nancy Navarro, knew NXUS could reinvigorate the elements of their communication style without deterring from their trusted brand identity and commissioned the team for a complete redesign of their promotional package.
After analyzing the content, the first task the team tackled was the redesign of the logo. Keeping the branded crisp, youthful green color, NXUS elevated the look and tagline establishing a distinctive visual tone for the campaign. Next, based on the style solidified through the new logo, the team conceptualized other digital elements for the promotional package.
CAMPAIGN
WEBSITE
Client : Baker Strategies
Year : 2022 - 2024
Project Credits
Following the campaign, our partnership evolved into a broader mandate: translating political momentum into enduring brand infrastructure. We were commissioned to design and build BakerStrategies.com.
Anchored by Baker’s infamous vibrant green and refined through precise motion and hierarchy, the site positions the brand for continued growth beyond a single moment. This phase of work reflects our studio’s point of view—designing systems, not just surfaces, and building digital experiences that extend trust, credibility, and impact well into what comes next.